You can learn a lot about what digital transformation is, by first understanding what it is not. Digital transformation is not about taking an existing business process and simply making it digital – going paperless, as an example. Remaking manual processes reduces cost and increases productivity – no question – but the impact of these changes is not exactly transformative. At some point, you’ve squeezed as much efficiency as you can out of your current methods to the point where additional change has limited incremental value.
Digital transformation starts with the idea that you are going to fundamentally change an existing business model. This concept can seem large and ill-defined. Many executives struggle with where to even start. Half of the top six major barriers to digital transformation, according to CIO Insight, are directly related to a hazy vision for success: 1) no sense of urgency, 2) no vision for future uses, and 3) fuzzy business case.
It isn’t a big leap to imagine how Disney might be using the geolocation and transaction data from these bracelets to learn more about our preferences and activities in the park so they could better personalize our experience.
This MagicBand, as an example, immediately generates new expectations from customers that laggards in the industry have a hard time matching quickly.
At Edgewater, we worked with Spartan Chemical to create an innovative mobile application to drive customer loyalty. Spartan manufactures chemicals for cleaning and custodial services. They set themselves apart by working with us to build a mobile app that allows their customers to inspect, report on, and take pictures of the offices and warehouses they cleaned so that Spartan could easily identify and help the customer order the correct cleaning products.
Once you’ve defined your vision and decided where you will start, you should assess your landscape and determine the personas you will target with this new capability, product, or service.
At Edgewater, we help you create a digital transformation roadmap to define and implement strategy based on best practices in your industry.
To learn more:
- Schedule a Digital Transformation Discovery Session. Contact us at firstname.lastname@example.org